Structure and Subsidiaries

CNPIEC Shanghai Branch

Founded in 1985CNPIEC Shanghai branch is a wholly owned subsidiary of China National Publications Import & Export (Group) Corporation.
 CNPIEC Shanghai branch is engaged in import and export business including newspapers, books, audio and video products, and electronic publications on the basis of its favorable location and numerous resources, The company possesses the operation right of the imported newspapers and periodicals, and offers subscription service of thousands of types of imported publications for foreign expatriates and compatriots from Hong Kong, Macao, and Taiwan.
It has 13 stores, nearly 200 sales outlets for books, periodicals and audiovisual products. The headquarters of its Modern Bookstore is also located in Shanghai. In addition, it also extends its business to book printing, logistics and express services, information technology, advertising and exhibition for the purpose of serving the regional area of Shanghai and Yangtze Delta area.
CNPIEC Shanghai branch attaches great attention to the ongoing progress of the publishing industry and constantly explores emerging products, markets and business models. In the early 2000s, it established the Blue Bridge Creative Park in an effort to champion the emerging electronic publishing sector and assist the burgeoning industry to better blend into market. It seeks to create a park which is able to accommodate traditional content, new media and creative design industries to become an experimental training base for digital publishing and design talents team. With the approval of General Administration of Press and Publication in May 2010, Blue Bridge Creative Park was awarded as the National Digital Publishing Base in Hongkou Hi-tech Park.
CNPIEC Shanghai branch is always pursuing the business principle of customer first, integrity-based and strive to excellence. Bearing this principle in mind, it has been continuously awarded as “Shanghai Civilized Unit” and “Shanghai Creditable Enterprise” for several years. It was also selected as the “National Cultural Export Key Enterprise”, “The Trustworthy Enterprise by Customs” and “The Advanced Unit to Carry out ‘Going Out’ Publishing Policy” by General Administration of Press and Publication of People’s Republic of China (GAPP)
Address: 555 Guangzhong road, Shanghai 200083, China
Tel: 0086 21 36357888  Fax: 0086 21 36357999  web:
China Publishing Blue Bridge Creative Industry Park
Established in the estate owned by the Shanghai Branch of China National Publications Import and Export (Group) Corp., China Publishing Blue Bridge Creative Park aims to be a creative park of content industry and new media specialized in digital publishing. With the approval of General Administration of Press and Publication and Shanghai Press and Publication Bureau in 2010, Blue Bridge Creative Park was awarded as the National Digital Publishing Base in Hong Kou Hi-tech Park, as well as the practical base for key projects and innovative development of both China Publishing Group Corporation and China National Publications Import and Export (Group) Corp. 
Covering the area of 15,000 square meters, and building area of 30,000 square meters, Blue Bridge Creative Park is located in Da Bai Shu Knowledge Innovation and Trade Service Circle in Hongkou District. There are four main buildings in Blue Bridge, i.e. Digital Publishing Buiding, Digital Design Building, Digital Animation Building and General Service Building. 
The general concepts of the park construction is guided by taking digital publishing as the core, location and resource advantages as supplements, insisting on the principle of the integration of government guidance and market demand, demonstration projects and breakthrough in key areas, content industry and all media. Blue Bridge is to be built as the highland of digital publishing industry and the core link of the value chain of digital publishing industry.
 Address: 550 Jinian Road, Shanghai 200434, China
Tel: 0086 21 65166443  Fax: 0086 21 65166443  Web:

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